Privacy Policy & Cookie Policy
PRIVACY POLICY
Action Links ("we", "us", "our") is committed to protecting the privacy and security of personal data. This Privacy Policy outlines the types of personal data we collect, how we use it, and the measures we take to secure it. By using Action Links, you agree to the collection and use of information in accordance with this policy.
Who we are
Action Links Ltd is the data controller responsible for your personal data for the purposes of UK data protection law.
Registered office: 128 City Road, London, EC1V 2NX
Company number: 15636042 (registered in England & Wales)
Contact email: hello@actionlinks.io
Information we collect
Account and Contact Data
When you create or manage an Action Links account, we collect:
Name
Email address
Password (stored in hashed form)
Usage and Technical data
We collect information about how you use Action Links including:
IP address
Device type, browser type, and operating system
Log data, timestamps, and referring URLs
This data is collected via first-party logging and through third-party analytics tools such as Google Analytics and Microsoft Clarity.
Marketing and prospecting data
We may use third-party data enrichment services such as Clearbit to identify and communicate with prospective customers.
How we use your information
We use the information we collect for the following purposes:
To provide and maintain our services
To communicate with you, including responding to your queries
To help identify marketing opportunities, and for the purpose of prospecting
To improve the functionality of Action Links
To analyse usage patterns to improve user experience
To process payments through third-party payment processors
Legal basis for processing
We process personal data under the following lawful bases:
Performance of a contract – to provide and operate the Action Links service
Legitimate interests – to improve our services, analyse usage, and conduct proportionate B2B marketing and prospecting
Consent – where required for non-essential cookies and similar technologies
Legal obligation – to comply with accounting, tax, and regulatory requirements
Where we rely on legitimate interests, we balance our interests against your rights and expectations.
Sharing of information
Performance of a contract – to provide and operate the Action Links service
Legitimate interests – to improve our services, analyse usage, and conduct proportionate B2B marketing and prospecting
Consent – where required for non-essential cookies and similar technologies
Legal obligation – to comply with accounting, tax, and regulatory requirements
We may share your information with:
Analytics and product insight providers such as Google Analytics and Microsoft Clarity
Advertising platforms including Google Ads, Meta, and LinkedIn
Payment processors such as Stripe
We do not sell personal data. Where third parties act as processors, they are bound by contractual data protection obligations.
International data transfer
Personal data may be transferred outside the UK or EEA where our service providers are located internationally. Where this occurs, we ensure appropriate safeguards are in place, including the use of UK International Data Transfer Agreements or Standard Contractual Clauses approved by the UK Information Commissioner’s Office.
Data retention
We retain personal data only for as long as necessary for the purposes for which it was collected, including:
For the duration of your account
To comply with legal, accounting, or regulatory obligations
To resolve disputes and enforce agreements
After account closure, we may retain limited identifying information unless you request erasure or retention is legally required.
Your rights
Under UK GDPR, you have the right to:
Access your personal data
Rectify inaccurate or incomplete data
Request erasure of your data
Restrict processing of your data
Object to processing based on legitimate interests or direct marketing
Request data portability
You may exercise these rights by contacting us at hello@actionlinks.io.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk if you believe your data has been handled unlawfully.
Automated decision making
Action Links may use automated tools, including artificial intelligence, to assist with marketing, prospecting, and customer communications.
These tools are used to support internal decision-making and outreach and do not involve automated decision-making that produces legal or similarly significant effects on individuals within the meaning of UK GDPR.
Changes to the Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. Changes are effective when they are posted on this page.
COOKIE POLICY
Action Links ("we", "us", "our") is committed to protecting the privacy and security of personal data. This Privacy Policy outlines the types of personal data we collect, how we use it, and the measures we take to secure it. By using Action Links, you agree to the collection and use of information in accordance with this policy.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function, improve performance, and provide analytics and marketing insights.
Types of cookies we use
Strictly necessary cookies
These cookies are required for the operation of the Action Links service, including authentication, security, and session management. They cannot be disabled.
Analytics and performance cookies
These cookies help us understand how users interact with Action Links so we can improve performance and usability. We use tools such as:
Google Analytics
Microsoft Clarity
These cookies collect aggregated and pseudonymised information about usage.
Marketing and advertising cookies
We may use cookies from platforms such as Google Ads, Meta (Facebook), and LinkedIn to measure the effectiveness of marketing campaigns and show relevant advertisements.
Legal basis for cookies
Strictly necessary cookies are used based on legitimate interests
Analytics and marketing cookies are used only with your consent, where required
Managing cookies
You can manage or withdraw your cookie consent at any time via our cookie settings tool or through your browser settings. Disabling certain cookies may affect site functionality.
Third-party cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies directly.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page.
Contact
If you have questions about our use of cookies, contact us at hello@actionlinks.io.
