Terms and Conditions

All subscriptions have an “Initial Term” duration of twelve months, unless otherwise agreed.

We offer plans that you may choose to subscribe to that allow you to use certain aspects of our Services, either for free or for a fee (a "Subscription Plan"). We may change Subscription Plans, including by offering new services or features for additional fees and charges or by adding or amending fees and charges for existing Subscription Plans, at our sole discretion. Any change to a Subscription Plan’s pricing or payment terms will become effective in the billing cycle following notice of such change to you as provided in these Terms. Subscription Plans may set limitations on your use of designated Service aspects. Use of Service aspects in excess of a Subscription Plan’s designated allotment may result in (additional) fees, and such fees will be included in a true-up invoice or charged automatically via the payment method associated with your Action Links account ("Payment Method").

You agree to pay all fees or charges to your account based on Action Links' fees, charges, and billing terms in effect as set forth above. Action Links uses third-party payment processors for the processing of payments. You agree to share your payment information with third-party payment processors for the purpose of processing payments. If your payment is not successfully settled for any reason, you remain responsible for any amounts not remitted to us. All payments for transactions are non-refundable and non-transferable except as expressly provided in these Terms.

The Client shall pay interest on any late payments at the rate of 4% per annum above the Bank of England 's base rate from time to time, from the due date until actual payment, as well as any costs of collection we incur.

Action Links allows users to create an unlimited number of Links. However, this privilege is subject to a fair and reasonable use clause. The creation of Links should reflect genuine, individual needs and must be conducted within reasonable limits. Excessive creation of Links that appears to be automated, non-individualised, or beyond normal patterns of usage may result in restrictions or termination of service.

All Links created on the Action Links platform must be manually created by the user. The use of automated systems, scripts, or bots for the creation of Links is strictly prohibited. Any attempt to automate the Link creation process may lead to immediate termination of the user's account without notice. You also may not utilise automated tools like robots, spiders, scrapers, data mining tools, data gathering or extraction tools, or any other automated means, to access, collect, copy, or record the Services.

The Action Links platform must not be used for any illegal activities, including but not limited to spamming, phishing, or disseminating malicious content. Users are responsible for ensuring that their use of the platform complies with all applicable laws and regulations. Engaging in illegal activities or using the platform to disseminate spam or unwanted content may result in immediate termination of the user's account and possible legal action.

Each organisation is limited to one Action Links account. Creating multiple accounts to circumvent fair use limits or for any deceptive practices is strictly prohibited. Violation of this policy may result in the termination of all associated accounts.

Action Links Ltd reserves the right to modify its pricing and usage policies for Action Links and its other products and services in the future. This may include introducing charges based on usage levels, implementing tiered pricing plans, or charging a percentage fee on sales transactions made through the platform. Any such changes will be communicated to users in advance and will be effective as per the communicated date.

By using Action Links, users agree to comply with this Fair Use Policy. We reserve the right to monitor usage to ensure compliance with these terms. In cases of non-compliance, we may take action including, but not limited to, issuing a warning, suspending service, or terminating the user's account.

We reserve the right to modify this Fair Use Policy at any time. Users will be notified of any significant changes to the policy, and continued use of the service following such changes will constitute acceptance of the new terms.

You may not disassemble, reverse engineer, decode, or decompile any part of the Services.

You may not copy, rent, loan, lease, sell, transfer, assign, sublicense, resell, distribute, modify, alter, or create derivative works of our Intellectual Property whole or in part.

You may not use the Services in any manner or for any purpose (including, without limitation, by uploading, storing, or otherwise providing us with access to data or content) that: (i) violates or promotes the violation of any applicable law, regulation, legal requirement, contractual obligation, or right of any person; (ii) is fraudulent, false, deceptive, or defamatory, including phishing; (iii) promotes hatred, violence, or harm against any individual or group; or (iv) otherwise may be harmful, obscene, or objectionable to us, our providers, our suppliers, our users, or others.

You may not overload, flood, spam, or mail-bomb the Services; or otherwise use the Services, including by using the Services to send unsolicited communications, promotions, advertisements, or spam.

You may not use or display the Services in competition with us, to develop competing products or services, for benchmarking or competitive analysis of our organisation or the Services, or otherwise to Action Links Ltd's detriment or disadvantage.

You may not attempt to interfere with, compromise the system integrity or security of, or decipher any transmissions to or from the servers running the Services.

You may not transmit viruses, worms, or other software agents through the Services.

You may not impersonate another person or misrepresent your affiliation with a person or entity, hide or attempt to hide your identity, or otherwise use the Services for any invasive or fraudulent purpose, including phishing.

You may not use or attempt to use a log-in credential other than your own, share passwords or authentication credentials for the Services, or otherwise circumvent our pricing, our fees, or the measures we may use to prevent or restrict access to the Services, to enforce limitations on use of the Services, or to sublicense and/or charge fees for each user of the Services.

You may not identify or refer to Action Links Ltd or the Services, all or individually, in a manner that could reasonably imply an endorsement, a relationship or affiliation between you or a third party and Action Links Ltd, other than your permitted use of the Services under our Terms, without our express written consent.

We reserve the right to change, modify, or remove features of the Service at any time, or introduce usage limits for our Services. Where such changes would materially impact the delivery of your Links, or mean the material reduction or loss of Services already paid for in advance by you, we will provide at least ninety (90) days’ prior notice where reasonably practicable and will take all reasonable steps to mitigate the impact on the Service. If you choose to terminate your Subscription Plan as a result, we will refund you pro rata for any unused portion of your subscription term from the effective date of termination. This refund shall be your sole and exclusive remedy, and we shall not be liable for any indirect, incidental, or consequential damages arising from such changes.

We also reserve the right to modify, suspend, or discontinue the Service (or any part of it) where required to perform emergency service upgrades and modifications, and this will be carried out outside of normal business hours, where possible. If it is necessary to modify, suspend, or discontinue the Service (or any part of it), we will provide at least thirty (30) days’ prior notice where reasonably practicable. Where such changes result in a material breach of these Terms, and you choose to terminate your Subscription Plan as a result, we will refund you pro rata for any unused portion of your subscription term from the effective date of termination. This refund shall be your sole and exclusive remedy, and we shall not be liable for any indirect, incidental, or consequential damages arising from such changes.

We cannot guarantee the Service will be available at all times. We may experience hardware, software, or other problems or need to perform maintenance related to the Service, resulting in interruptions, delays, or errors.

In the event of significant service interruption, including downtime either caused by our infrastructure or by the managed services we use, we will notify your nominated contacts via email. Significant service interruption to uptime is defined as longer than 30 minutes. If the interruption is within our control to resolve, we will keep you updated with details about the incident, mitigation actions we're taking, anticipated timeline, and any actions we require you to take. We may also ask to communicate with you by phone, and for the details of relevant parties within the organisation with which we should liaise. In the event that you identify downtime for a significant length of time and Action Links have not contacted you, you can report this by emailing hello@actionlinks.io in the first instance and expect a response time of no longer than 1 hour from receipt. In the event that you do not receive a response within 1 hour, you can contact us by phone.

You agree that we have no liability whatsoever for any loss, damage, or inconvenience caused by your inability to access or use the Service during any downtime or discontinuance of the Service, except to the extent expressly set out in any applicable Service Agreement.

Nothing in these Terms obligates us to develop, provide, or deliver any specific updates, upgrades, enhancements, or new features for the Services (unless required to maintain the Services; comply with contractual and legal requirements or; where agreed by the parties in writing).

If you cancel or terminate your Subscription Plan, your right to use our Services will continue until the end of your then-current Subscription Term and then terminate without further charges.

We may terminate your account immediately, if you materially breach these Terms. If your use of the Service poses a security, operational, or legal risk, or if we are required to do so by law, we may suspend your use of the service whilst it’s investigated. Unless prevented from doing so by law, prior to termination, we will give you notice of our intention to terminate and allow you a reasonable period to remedy any breach or infringing action or omission. Upon termination, your right to use the Service will immediately cease. If we cancel or terminate your Subscription Plan, except in the event of your material breach or failure to pay fees when due, we will grant you a prorated refund for the remaining unused portion of your Subscription Term.

Notwithstanding the foregoing, if you live in the European Union or Turkey and cancel your Subscription Plan within fourteen (14) days of purchase, you will be eligible for a refund of any payments made for the cancelled Subscription Term, and, if you request such a refund, your right to use our Services will terminate immediately upon cancellation of your subscription. Subject to the preceding sentence, if you cancel or terminate your Subscription Plan, unless required by law, you will not receive a refund of any portion of any fees paid for the then-current Subscription Term at the time of cancellation.

Following termination of your Subscription Plan, your account will be suspended for a period of thirty (30) days, during which time access to the Service will be disabled but your data and configuration will be retained. After this period (or after an additional 30 days on request), it is our standard practice to permanently delete your account and all associated data, unless otherwise required by contract or law.

Upon termination both Parties will continue to be bound by these Terms and Conditions  to the extent their provisions are expressly or impliedly intended to survive.

Each Party agrees to indemnify and hold harmless the other Party and its officers, directors, employees, and agents from and against any claims arising out of the indemnifying Party’s negligence, willful misconduct, material breach of its obligations under this Agreement, or violation of applicable law.

Unless expressly agreed otherwise our Service is provided on an "as is" and "as available" basis. To the maximum extent permitted by applicable law, our Service is provided without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, or non-infringement, except as set forth herein.

These Terms shall be governed by and construed in accordance with the laws of England and Wales and be subject to the exclusive jurisdiction of the courts of England and Wales.

You agree not to use the service for any unlawful purpose.

From time to time, either party to these Terms (the "Disclosing Party") may disclose or make available to the other (the "Receiving Party") non-public, proprietary, or confidential information of the Disclosing Party, including all Client Data and Personal Data (“Confidential Information”). If the Receiving Party is required by applicable law or legal process to disclose any Confidential Information, it shall, prior to making such disclosure, use commercially-reasonable efforts to notify the Disclosing Party of such requirements to afford the Disclosing Party the opportunity to seek, at the Disclosing Party's sole cost and expense, a protective order or other remedy.